Hyundai has partnered with the Museum of Latin American Art (MOLAA) and its Chief Curator, Gabriela Urtiaga, and The Art of Elysium (AoE), to create an outdoor, drivable and free art experience for Hispanic Heritage Month. The exhibit, DRIVEN: A Latinx Artist Celebration Presented by Hyundai, will take place from October 1 - 4, 2020 from 12 – 8 p.m. PT at the Hollywood Palladium Theater in Los Angeles.

Guests will be transported through South American landscapes where eight art installations created by multi-generational Latinx artists will be on display. An FM station with a playlist curated by KCRW’s Raul Campos will provide the soundtrack as guests explore. The Palisade, Sonata, and Elantra will also be on display with custom vehicle wraps designed by their partner artists. Tickets are available, while supplies last, at universe.com/Hyundai. The experience was developed and is being managed by Advantage.